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Being “authentic” is a winning formula for both brands, politicians, and cons.

The Big Con shows how marketing and propaganda intersect to highlight the tactics that quickly build credibility and inspire behavior. Readers should be able to spot disinformation, or at least know when they need to do more research.

Here, I want to have an open dialogue about hearing truths, spotting disinformation, and what is authentic in today's world.

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Writing about marketing, propaganda, and con men.

People

Searching for truth and authenticity. Author, speaker, CEO. Find me in Forbes, Harvard Business Review, Business Insider & AdAge. My posts are my own opinions.