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The latest PwC Trust survey shows that it can get worse...
How much do consumers care about ESG and rising prices?
Christine Alemany
Jun 15
2
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The latest PwC Trust survey shows that it can get worse...
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3 Ways Marketers Can Earn — and Keep — Customer Trust
Distrust is rising after a global pandemic, economic crisis and political instability amidst deep cultural malaise. But marketers can still build trust…
Christine Alemany
Jun 7
1
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3 Ways Marketers Can Earn — and Keep — Customer Trust
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Tarnished brands: CNN & Cuomo
Can they be resurrected?
Christine Alemany
Dec 9, 2021
3
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Tarnished brands: CNN & Cuomo
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Will Austin Benefit From the Tech Exodus?
It may be too late to keep Austin weird, but will it be downhill from here?
Christine Alemany
Dec 2, 2021
3
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Will Austin Benefit From the Tech Exodus?
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The Foxconn/Wisconsin Scam
How an economic development deal used the promise of good-paying jobs to steal from taxpayers.
Christine Alemany
Nov 26, 2021
4
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The Foxconn/Wisconsin Scam
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Foxconn, Trump, and Kenosha
Can a con man also be a mark?
Christine Alemany
Nov 15, 2021
1
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Foxconn, Trump, and Kenosha
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Maintaining Trust in a World of Multiple Truths
The truth can feel like a moving target, so painting the full picture protects your credibility.
Christine Alemany
Oct 13, 2021
2
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Maintaining Trust in a World of Multiple Truths
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Changing Workplaces: from Socially Conscious to Apolitical
Coinbase, Basecamp, and Shopify Go Apolitical
Christine Alemany
May 19, 2021
1
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Changing Workplaces: from Socially Conscious to Apolitical
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Can Chevron wash itself green?
Greenwashing and the Fossil Fuel Industry
Christine Alemany
Apr 22, 2021
2
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Can Chevron wash itself green?
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The Theranos Myth
How a Steve Jobs wannabe became the CEO of a $9 billion technology juggernaut, based on nothing but a great story.
Christine Alemany
Apr 12, 2021
3
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The Theranos Myth
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Marketers, propagandists, and con men
They share the goal off influencing their audience's behavior, but there is one major difference.
Christine Alemany
Apr 2, 2021
2
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Marketers, propagandists, and con men
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In Robinhood We Trust?
The company's mission is to democratize finance. Will there be consequences to limiting its user's trading in a way that also happened to help its…
Christine Alemany
Feb 18, 2021
2
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In Robinhood We Trust?
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